Bruce Gross / Cooper Swizzle (Poster Booth #9)
About Speaker
Bruce Gross (Cooper Swizzle), based in the San Francisco Bay Area, transitioned from the beauty industry to HR, where he applied his creative skills to develop instructional materials and later worked as a recruiter and HR generalist. As a corporate trainer, Bruce introduced 3D virtual environments to replace traditional webinars, making sessions more engaging and interactive. His innovative Proof of Concept transformed in-person, week-long trainings into a six-week virtual course, boosting retention and cutting costs. This incremental model allowed real-world application of skills and expanded access to leadership development. For over 14 years, Bruce has championed immersive learning to enhance professional growth.



